Case Studies
Selected examples of product leadership in complex environments. These cases focus on alignment, momentum, and the conditions required to turn teams and platforms into growth engines.
How I led a product pivot from aggregator to habit-forming platform during COVID, using Jobs-to-Be-Done and behavioural science to create primary relationship ownership.
- •Repositioned from PFM to habit-forming platform during COVID market volatility
- •Introduced JTBD framework targeting underserved Stretched segment
- •Built activation model around weekly saving challenges and daily habit loops
- •Launched beta to full rollout in 6 months despite pandemic disruption
Picture this: 61% of customer complaints land on one vertical. Three teams that barely speak. A #1 NPS detractor haemorrhaging trust for years. I transformed a €640M marketplace's fulfilment operation from liability into competitive weapon. Here's the playbook.
- •Turned three warring tribes into a unified vertical with shared metrics that actually matter
- •Built a strategic planning framework that survived pandemic chaos and compliance hell
- •Shipped Integrated Shipping Services from zero to market in 6 months while delivering UK/EU VAT compliance
- •Established the shoot for the stars, clear the fence planning approach now used across the organisation
How to find growth where adoption stalled.
- •Clarified two credible routes to growth.
- •Identified adoption battlegrounds beyond features.
How to design data-driven care platforms that deliver trustworthy decisions, reduce cognitive load, and work in regulated environments.
- •North Star focused on decision confidence, not data volume.
- •Opportunity mapping before solution ideation in regulated contexts.
- •Human-in-the-loop by design; compliance as input, not gate.