Experimentation & Growth Systems
Establish north-star metrics, experimentation cadence, and evidence-based decision-making.
Data-Driven Product Development
Great product decisions are based on evidence, not opinions. I help organisations establish experimentation systems that enable rapid learning and evidence-based decision-making. This includes defining north-star metrics, setting up experimentation cadences, and creating frameworks for interpreting results.
Growth Systems
Sustainable growth comes from systems, not one-off campaigns. I work with teams to establish growth loops, identify key activation and retention moments, and build measurement systems that track what matters. This includes both product-led growth and traditional growth marketing integration.
What I Set Up
- North-star metrics and measurement framework
- Experimentation cadence and process
- A/B testing infrastructure and best practices
- Growth loop design and implementation
- Data-driven decision-making culture
Ready to build your experimentation and growth systems?